The Montreal General Hospital Foundation Unveils Its New Identity

The funds raised by the Foundation are indispensable to vital patient care and lifesaving research. Yet we know we can do more.

Therefore, it is essential for us to raise our public profile and reach an ever wider audience. Our new brand, CODE LiFE, aims to build greater awareness of our cause and attract potential new donors. The ultimate goal is to help ensure sustainable financial support for our mission to provide vital support for vital care.

CODE LiFE is our pledge to protect, heal, extend, and save life by means of leading-edge medical care and research.

CODE LiFE is also designed to make a visual impression: it has a unique “look” that will help the Foundation stand out from the crowd. You’ll be seeing it from now on in all our print and electronic communications.

In the history of every organization, there is change and there is continuity. We may have a new brand and a new look, but what endures is our pivotal role—and yours—in fostering advances in medical knowledge and ensuring the quality of patient care.

It is thanks in no small part to our donors’ remarkable generosity that the Montreal General Hospital (MGH) enjoys such an excellent reputation in the medical community and among patients. In addition to continuing to support the primary programs based at the MGH, the Foundation’s scope of action now extends well beyond the Hospital’s physical boundaries.

We nurture close relationships with the leading medical teams we support, both at the McGill University Health Centre (MUHC) and now, more broadly, in the McGill health academic network. The Foundation’s great familiarity with key medical programs gives us a unique perspective. We are able to offer our donors sound advice as to where investments are most needed and liable to have the greatest impact—all of which brings us back to you.

Our donors’ ongoing support for vital care is as essential as any treatment. Your gifts are nothing short of lifesaving.

While on our website, we invite you to learn more about CODE LiFE and to discover all that is made possible, thanks to our donors support. Take a moment to familiarize yourself with the ultra-specialized care provided at the Montreal General Hospital, to consult our Annual Report or to browse through the patients’ testimonials to seize the importance of providing vital support for vital care.

Thank you,

Andrew T. Molson, Chairman of the Board
Jean-Guy Gourdeau, President & CEO
Annual Report


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